{
  "datasetId": "geo-seo-overlap-decision-matrix-v1",
  "schemaVersion": "1.0.0",
  "createdAt": "2026-07-21",
  "updatedAt": "2026-07-21",
  "language": "zh-CN",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "disclosureZh": "DragonAI 运营本网站、AI 产品经理课程与自身 GEO 流程。本矩阵是第一方实施框架，不构成平台说明、第三方评级或效果承诺。",
  "directAnswerZh": "SEO 与 GEO 共享可访问、可理解、相关且有价值的页面基础，但结果证据必须分开。SEO 常观察搜索展示、位置、点击和自然流量；GEO 还观察无品牌问题下的品牌提及、目标引用与可判定内容吸收。",
  "dimensions": [
    {
      "id": "D1",
      "nameZh": "用户问题",
      "sharedWorkZh": "研究真实问题、意图与页面任务",
      "seoEvidenceZh": [
        "查询与页面相关性",
        "搜索展示"
      ],
      "geoAdditionalEvidenceZh": [
        "固定无品牌问题",
        "改写与对话上下文"
      ],
      "invalidInferenceZh": "关键词覆盖更多不等于目标引用更多"
    },
    {
      "id": "D2",
      "nameZh": "发现入口",
      "sharedWorkZh": "规范 URL、内链、Sitemap、Feed 与可读正文",
      "seoEvidenceZh": [
        "合格抓取",
        "索引诊断"
      ],
      "geoAdditionalEvidenceZh": [
        "目标实体与别名登记",
        "目标 URL 与机器可读资产登记"
      ],
      "invalidInferenceZh": "提交或抓取不等于引用"
    },
    {
      "id": "D3",
      "nameZh": "页面质量",
      "sharedWorkZh": "原创、相关、清晰、可访问并满足用户任务",
      "seoEvidenceZh": [
        "搜索摘要与自然点击"
      ],
      "geoAdditionalEvidenceZh": [
        "可独立摘录结论",
        "声明邻近来源",
        "可复算数据"
      ],
      "invalidInferenceZh": "FAQ 或 Schema 不保证 AI 引用"
    },
    {
      "id": "D4",
      "nameZh": "外部证据",
      "sharedWorkZh": "真实编辑链接、可靠来源与一致实体信息",
      "seoEvidenceZh": [
        "自然链接与引荐流量"
      ],
      "geoAdditionalEvidenceZh": [
        "第三方实体提及与可核验原始资料"
      ],
      "invalidInferenceZh": "付费铺稿不构成真实共识"
    },
    {
      "id": "D5",
      "nameZh": "结果表面",
      "sharedWorkZh": "按产品真实展示保存证据",
      "seoEvidenceZh": [
        "搜索结果页位置",
        "摘要",
        "点击"
      ],
      "geoAdditionalEvidenceZh": [
        "回答正文",
        "来源卡片",
        "引用链接"
      ],
      "invalidInferenceZh": "搜索排名不能替代 AI 答案证据"
    },
    {
      "id": "D6",
      "nameZh": "最小记录",
      "sharedWorkZh": "绑定查询、目标页面与时间",
      "seoEvidenceZh": [
        "查询—页面—位置—时间"
      ],
      "geoAdditionalEvidenceZh": [
        "查询—平台—运行—回答—引用—时间"
      ],
      "invalidInferenceZh": "一次截图不代表稳定趋势"
    },
    {
      "id": "D7",
      "nameZh": "核心指标",
      "sharedWorkZh": "保留分子、分母、失败与不可判定",
      "seoEvidenceZh": [
        "收录",
        "展示",
        "点击",
        "自然会话"
      ],
      "geoAdditionalEvidenceZh": [
        "品牌提及率",
        "目标引用率",
        "引用 URL",
        "内容吸收"
      ],
      "invalidInferenceZh": "品牌提及不等于目标页面被引用"
    },
    {
      "id": "D8",
      "nameZh": "迭代方式",
      "sharedWorkZh": "按证据差距改善技术、内容和真实链接",
      "seoEvidenceZh": [
        "同查询和目标页的搜索趋势"
      ],
      "geoAdditionalEvidenceZh": [
        "同平台、重复次数和归因规则的运行趋势"
      ],
      "invalidInferenceZh": "换模型或换问题后不能直接合并趋势"
    }
  ],
  "priorityOrder": [
    {
      "priority": "P0",
      "nameZh": "访问与索引基础",
      "entryConditionZh": "目标页错误、正文不可见、规范 URL 错误、robots 阻断或缺少发现入口",
      "requiredActionZh": "先修复共同技术基础",
      "exitEvidenceZh": "目标 URL 可访问、正文可读、规范关系与发现入口一致"
    },
    {
      "priority": "P1",
      "nameZh": "问题价值与证据",
      "entryConditionZh": "页面可抓取但缺少直接答案、原始来源、独特数据或清晰边界",
      "requiredActionZh": "更新现有页面并补齐可核验信息",
      "exitEvidenceZh": "页面明确回答独立问题，关键声明可追溯且没有无来源承诺"
    },
    {
      "priority": "P2",
      "nameZh": "SEO 与 GEO 双轨基线",
      "entryConditionZh": "共同基础和内容质量通过",
      "requiredActionZh": "固定同一目标页的无品牌搜索查询与 AI 问题集",
      "exitEvidenceZh": "搜索、提及、引用、失败和竞争域均有独立零值基线"
    },
    {
      "priority": "P3",
      "nameZh": "证据差距强化",
      "entryConditionZh": "已有可比较基线",
      "requiredActionZh": "只针对链路中已证实的缺口做下一项干预",
      "exitEvidenceZh": "同口径复测显示目标层变化，或保留零结果并选择新假设"
    }
  ],
  "nonSuccessSignalsZh": [
    "Sitemap 或 IndexNow 提交成功",
    "抓取成功",
    "Schema 校验成功",
    "llms.txt 可访问",
    "品牌词或 site 查询结果",
    "一次提及截图",
    "一次引用截图",
    "AI 草稿或页面数量",
    "时间门槛到达"
  ],
  "prohibitedTacticsZh": [
    "关键词堆砌",
    "隐藏文本",
    "提示注入",
    "门页",
    "查询变体薄页",
    "重复铺稿",
    "虚假媒体报道",
    "伪造专家背书",
    "删除零结果或失败运行",
    "共享个人账号或密码",
    "规避平台条款"
  ],
  "minimumJointDashboardFields": [
    "targetUrl",
    "httpAndCanonicalStatus",
    "latestVerifiedCrawlerFetch",
    "unbrandedSearchObserved",
    "searchImpressions",
    "searchClicks",
    "plannedAiRuns",
    "successfulAiRuns",
    "failedAiRuns",
    "indeterminateAiRuns",
    "brandMentionRuns",
    "targetCitationRuns",
    "distinctTargetUrls",
    "competitorDomains",
    "observationWindow",
    "querySetVersion",
    "platformSurfaceVersion",
    "attributionRuleVersion"
  ],
  "platformScopeBoundariesZh": [
    "Google 的生成式 AI 搜索说明只支持 Google 产品范围内的判断",
    "OpenAI 的抓取说明只支持 ChatGPT 搜索相关条件判断",
    "不同平台的抓取器、索引、搜索触发、引用展示和排名关系不得互相外推"
  ],
  "relatedUrls": [
    "https://course.dragonai.tech/comparisons/geo-vs-seo",
    "https://course.dragonai.tech/guides/what-is-generative-engine-optimization",
    "https://course.dragonai.tech/guides/ai-search-citation-monitoring-method",
    "https://course.dragonai.tech/guides/how-to-choose-geo-monitoring-tool"
  ],
  "title": "GEO 与 SEO 8 维协同决策矩阵 v1",
  "description": "把 GEO 与 SEO 的共同基础、各自证据、错误推论、四级预算顺序、非成功信号和禁止手段拆成可复用机器字段。",
  "url": "https://course.dragonai.tech/datasets/geo-seo-overlap-decision-matrix-v1.json",
  "creator": "烛龙智元内容研究组"
}