{
  "datasetId": "geo-definition-implementation-evidence-map-v1",
  "schemaVersion": "1.0.0",
  "createdAt": "2026-07-21",
  "updatedAt": "2026-07-21",
  "language": "zh-CN",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "disclosureZh": "DragonAI 运营本网站、AI 产品经理课程与自身 GEO 流程。本数据集是第一方编辑框架，不构成行业标准、第三方认证或效果承诺。",
  "definition": {
    "term": "Generative Engine Optimization",
    "abbreviation": "GEO",
    "nameZh": "生成式引擎优化",
    "operationalDefinitionZh": "围绕真实用户问题和可核验事实，改进内容、实体、发现入口与测量方法，使相关页面更有机会进入生成式搜索的检索、引用和回答链路，并用同口径证据判断是否真的发生。",
    "doesNotGuaranteeZh": [
      "抓取",
      "收录",
      "品牌提及",
      "目标引用",
      "推荐",
      "排名",
      "转化"
    ]
  },
  "implementationStages": [
    {
      "stageId": "S1",
      "nameZh": "固定问题与目标",
      "requiredArtifactsZh": [
        "无品牌查询登记表",
        "品牌实体与别名表",
        "目标域名与 URL 表",
        "分母政策"
      ],
      "acceptanceGateZh": "品牌词和 site 查询不进入无品牌成功分母"
    },
    {
      "stageId": "S2",
      "nameZh": "建设声明—来源数据库",
      "requiredArtifactsZh": [
        "声明 ID",
        "原始来源 URL",
        "来源类型",
        "适用范围",
        "发布日期",
        "访问日期",
        "复核日期"
      ],
      "acceptanceGateZh": "核心事实可以追溯到支持其实际范围的来源"
    },
    {
      "stageId": "S3",
      "nameZh": "发布结构化内容",
      "requiredArtifactsZh": [
        "直接答案",
        "定义或比较表",
        "邻近引用",
        "FAQ",
        "版本与利益披露"
      ],
      "acceptanceGateZh": "页面回答独立问题且没有无来源效果承诺"
    },
    {
      "stageId": "S4",
      "nameZh": "建立发现与实体入口",
      "requiredArtifactsZh": [
        "规范 URL",
        "首页与主题内链",
        "Sitemap",
        "Feed",
        "机器可读数据",
        "一致的结构化数据"
      ],
      "acceptanceGateZh": "服务器端正文可见，发现入口与可见内容一致"
    },
    {
      "stageId": "S5",
      "nameZh": "分层监测证据",
      "requiredArtifactsZh": [
        "抓取报告",
        "严格搜索观察",
        "逐次 AI 运行",
        "引用归因",
        "口径版本"
      ],
      "acceptanceGateZh": "抓取、搜索、提及、引用、吸收和用户结果分开记录"
    },
    {
      "stageId": "S6",
      "nameZh": "同口径复测与迭代",
      "requiredArtifactsZh": [
        "内容版本",
        "固定查询集",
        "平台与联网状态",
        "重复计划",
        "差异与下一轮决定"
      ],
      "acceptanceGateZh": "口径漂移的观察不与旧基线合并为增长"
    }
  ],
  "evidenceLadder": [
    {
      "level": 1,
      "id": "published",
      "positiveEvidenceZh": "规范 URL 返回成功且版本可识别",
      "doesNotProveZh": [
        "已抓取",
        "已收录",
        "AI 引用"
      ]
    },
    {
      "level": 2,
      "id": "verified_crawl",
      "positiveEvidenceZh": "经反向与正向 DNS 验证的合格抓取器成功获取目标页",
      "doesNotProveZh": [
        "已收录",
        "特定 AI 产品可用",
        "AI 引用"
      ]
    },
    {
      "level": 3,
      "id": "search_visible",
      "positiveEvidenceZh": "固定搜索查询结果出现目标 URL",
      "doesNotProveZh": [
        "AI 会引用",
        "品牌会被推荐"
      ]
    },
    {
      "level": 4,
      "id": "brand_mention",
      "positiveEvidenceZh": "固定无品牌运行的回答正文命中预登记品牌实体",
      "doesNotProveZh": [
        "目标网页被引用"
      ]
    },
    {
      "level": 5,
      "id": "target_citation",
      "positiveEvidenceZh": "展示层引用命中预登记目标域名或 URL",
      "doesNotProveZh": [
        "页面内容被答案吸收",
        "用户结果"
      ]
    },
    {
      "level": 6,
      "id": "content_absorption",
      "positiveEvidenceZh": "按预注册规则判定页面内容对答案有贡献",
      "doesNotProveZh": [
        "产生用户或业务结果"
      ]
    },
    {
      "level": 7,
      "id": "user_outcome",
      "positiveEvidenceZh": "分析或业务系统出现预先约定的用户结果",
      "doesNotProveZh": [
        "单次引用独立造成该结果"
      ]
    }
  ],
  "minimumDashboardFields": [
    "plannedRuns",
    "includedRuns",
    "excludedRuns",
    "exclusionReasons",
    "successfulRuns",
    "failedRuns",
    "indeterminateRuns",
    "brandMentionRuns",
    "targetCitationRuns",
    "distinctTargetUrls",
    "competitorDomainCoverage",
    "observationWindow",
    "querySetVersion",
    "denominatorPolicyVersion",
    "attributionRuleVersion"
  ],
  "nonSuccessSignalsZh": [
    "发布完成",
    "Sitemap 或 IndexNow 提交成功",
    "抓取成功",
    "品牌词或 site 查询结果",
    "AI 草稿数量",
    "等待时间到达",
    "一次提及或引用截图",
    "口径变化后的综合分上升"
  ],
  "prohibitedShortcutsZh": [
    "虚假媒体报道",
    "伪造专家身份",
    "关键词堆砌",
    "隐藏文本",
    "门页",
    "重复铺稿",
    "共享个人密码",
    "规避平台限制",
    "把受控实验增益改写为客户保证"
  ],
  "relatedUrls": [
    "https://course.dragonai.tech/guides/what-is-generative-engine-optimization",
    "https://course.dragonai.tech/guides/ai-search-citation-monitoring-method",
    "https://course.dragonai.tech/guides/how-to-choose-geo-monitoring-tool"
  ],
  "title": "GEO 定义、6 步实施与七层证据阶梯 v1",
  "description": "把生成式引擎优化拆成定义、六个实施阶段、七层证据、最小看板字段、非成功信号和禁止捷径，供内容与监测流程复用。",
  "url": "https://course.dragonai.tech/datasets/geo-definition-implementation-evidence-map-v1.json",
  "creator": "烛龙智元内容研究组"
}